Which term describes research conducted without bias or personal influence?

Which term describes research conducted without bias or personal influence?

• A. Systematic Research
• B. Objective Research
• C. Management Decision Problem
• D. Marketing Research Problem

Answer: (B)

The concept being tested is objectivity in research. Objectivity means approaching the study with a neutral, unbiased stance and making decisions based on evidence rather than personal preferences or feelings. It involves using standardized methods, clear definitions of variables, and transparent data collection and analysis so that findings reflect what the data show, not what the researcher wants them to show. This focus on neutral, data-driven reasoning helps limit personal influence and bias, making conclusions more credible and generalizable. Systematic research refers to following a planned, orderly process, which supports reliability but doesn’t by itself guarantee absence of bias. The management decision problem and marketing research problem describe the business questions guiding the research, not the extent to which the research is objective.

The concept being tested is objectivity in research. Objectivity means approaching the study with a neutral, unbiased stance and making decisions based on evidence rather than personal preferences or feelings. It involves using standardized methods, clear definitions of variables, and transparent data collection and analysis so that findings reflect what the data show, not what the researcher wants them to show. This focus on neutral, data-driven reasoning helps limit personal influence and bias, making conclusions more credible and generalizable.

Systematic research refers to following a planned, orderly process, which supports reliability but doesn’t by itself guarantee absence of bias. The management decision problem and marketing research problem describe the business questions guiding the research, not the extent to which the research is objective.