In designing research to address a marketing decision need, which problem type is used?

In designing research to address a marketing decision need, which problem type is used?

• A. Systematic Research
• B. Objective Research
• C. Management Decision Problem
• D. Marketing Research Problem

Answer: (D)

The key idea is distinguishing between the decision management needs and the specific information the research must provide. When designing research to address a marketing decision need, you articulate a Marketing Research Problem—the exact information that must be gathered to inform the decision. This problem is derived from the broader Management Decision Problem, which states what decision managers face but doesn’t specify the information required. The other terms don’t fit as problem types for guiding what to study: systematic research and objective research aren’t standard problem formulations guiding data collection for a marketing decision. So, the Marketing Research Problem is the appropriate choice.

The key idea is distinguishing between the decision management needs and the specific information the research must provide. When designing research to address a marketing decision need, you articulate a Marketing Research Problem—the exact information that must be gathered to inform the decision. This problem is derived from the broader Management Decision Problem, which states what decision managers face but doesn’t specify the information required. The other terms don’t fit as problem types for guiding what to study: systematic research and objective research aren’t standard problem formulations guiding data collection for a marketing decision. So, the Marketing Research Problem is the appropriate choice.