Describe content analysis and its distinguishing features compared to thematic analysis.

Describe content analysis and its distinguishing features compared to thematic analysis.

• A. Content analysis systematically quantifies and categorizes textual data; thematic analysis is interpretive, focusing on patterns and meanings rather than counting content.
• B. Content analysis focuses on narratives, not counts; thematic analysis counts frequencies.
• C. They are the same thing; there is no distinction.
• D. Content analysis ignores categorization.

Answer: (A)